How Music Can Elevate Christmas Advertising in the Fashion and Beauty Industry
When it comes to the music used in Christmas ads, audiences can start to get the feelingof déjà vu. Year after year, it’s a familiar dance between beloved classics and fresh, out-of-left-field picks that aim to surprise. But how do you capture that perfect sound, one that brings out the magic without feeling overdone? With Universal Production Music, you can explore a spectrum of approaches for beauty and fashion industry holiday campaigns.
Whether your ad strategy is in need of timeless charm, something upbeat and playful, or an entirely unique vibe, our licensing offerings can help you get the right sound at the right price. A well-chosen track sets the scene and makes your brand message stand out in the bustling holiday lineup. A buzzy Christmas campaign can not only cinch your year in sales but also introduce new customers to your brand in the long term. Listen to our curated Christmas collections and register to find the sound of your next big idea this holiday season.
Beauty & Bonding
Christmas ads naturally tend to focus on home and family settings, but the possibilities expand when you’re advertising in the fashion and beauty space.
One iconic Boots ad from 2008demonstrates this well: Ernie K-Doe’s bouncy funk track “Here Come The Girls” plays as every woman in an office building gets ready for the big company Christmas party. The fun getting-ready sequence juxtaposed with the mundane reality of office work emphasizes that these beauty products are more about self-care and feminine camaraderie than impressing men. The underlying audience message is: Buy a little something for yourself while out shopping for others.
The kind of song that will perfectly encapsulate a good timefor your clientele depends on your brand identity. Find the exact sound you're looking for in Universal Production Music’s wide-ranging library with our similarity search.
Nostalgia Never Fails
The fashion and beauty world often pushes the new and novel but deploying nostalgia in ads will always be a winning Christmas campaign tactic. The wonderfully smoky voices in 1940s and 50s Christmas standards remindeveryone of good memories and younger years.
In 2023, Chanel used Perry Como and the Fontane Sisters’ classic “It’s Beginning to Look a Lot Like Christmas” to soundtrack a luxe short film “Valentino Paris, A Night’s Tale,” promoting their jewelry lines. The song has an aura of postwar American abundance and comfort that’s elevated by the exotic European filming location. The jewelry shines bright against the evening sky, suggesting glittering gifts tucked under a tree. Check out our vintage Christmas playlist for similar vibes in your next campaign.
Make Shopping Sound Fun, Not Stressful
Christmas ads for clothing and department stores work best when they transform holiday shopping into a joyful, self-care experience rather than a seasonal chore. Ads can use upbeat music, bright visuals, and smiling, stylish shoppers to create an inviting, festive escape. Explore festive and fun Christmas playlistswith tracks that will help you shape the perfect atmosphere.
Macy’s holiday commercials are a perfect example of this strategy, drawing shoppers into a world where finding gifts and outfits for holiday parties is a magical quest. 2023’s “Hey Santa” features a father and son having fun on a shopping trip to a jazzy tune. At the end of the adventure, the boy waits in line to see Santa Claus and gives him a pair of comfortable slippers. At Macy’s, everyone gets a gift.
Macy’s ads often blend nostalgic holiday tunes with cheerful new tracks, creating a sense of anticipation and fun. With scenes of family gatherings, couples enjoying snowy city streets, and bustling stores decked out in lights, these ads emphasize the festive spirit. Use these playlists for your next holiday ad to make shopping look like a part of the celebration instead of just another errand on a busy to-do list.
